In this new Era we can see lots of new rising star who join in the talent search shows, Like "American Idol" "Think You Can Dance and other search shows all over the world you can see this.
To the help of Social Media this contestant gather different strategies get support from the people who's the audience of this shows and the judge panel choose the highest votes who is been supported by this people for their favorite starts.
This start use Facebook, Twitter, My space, YouTube and some use blog fan page that created by their avid fan supporter or people that close to them.
They post a link to share it in their Facebook or twitter account or upload the performance of the star on YouTube ,to show it for those not seen the the show and they can reply it.
And the more people view their videos, the more the star have influence to the viewer.
Social Media is so powerful, because not only this contestant who join the search show is been discovered and have benefits from the social media world.
Maria Aragon Rivera a 11 years old kid, who just perform a cover of lady gaga' s music "born this way" just last year, When she upload this video on her sister YouTube account gather 8 million viewer and because of this lady gaga spoke with her and invite her to sing the song "born this way" with lady gaga on her world tour.
So for the star having a social media strategies for their new release campaign is very very big benefits, because they know how much people like then and make them famous.
Even they spend lots of money for advertising their site they don't mind it as long as they get fame.
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